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See Why Joining ETIM North America Helps Enhance Classification Standards for North American Electrical Products


Prysmian Group has joined the ETIM North America (NA) standards association to help enhance and progress the ETIM classification standard for North American electrical products.

Why join ETIM NA?

As a leading wire and cable manufacturer, Prysmian Group hopes their membership will encourage similar organizations to join ETIM NA and help advance the model for industry-wide benefit.

A global pioneer in ETIM Standardization, Prysmian Group’s commitment and involvement is fitting as the model approaches its 20th anniversary. ETIM was originally developed for Europe’s electro-technical sector, and its first product category was actually “Cables.”

“The ETIM standards are fundamental for the most efficient classification and with that the access to exchange the correct data in multiple languages to make our cables, concepts and sustainable solutions visible and available in all search engines.”

Rob Van Veen

Senior Vice President Energy & Infrastructure at Prysmian Group

Prysmian Group North America is the latest in an impressive list of suppliers participating in ETIM NA’s collaborative efforts to improve the quality and communication of product information through refinement of the ETIM classification model relative to the North American electrical market. ETIM NA is one of nearly two dozen federations supporting the ETIM model and its member communities worldwide.

Now offered in 17 languages, ETIM is used worldwide by manufacturers, distributors and end-users doing business in dozens of countries.

“We view the ETIM classification standard, and its role in overall digital acceleration, as critically important to the future of our industry. This collaborative model is helping fill a huge need as far as data quality across the entire global supply chain, and the North American market is essential to that effort.”

Brian Moriarty

Senior Vice President Sales T&I at Prysmian Group North America

A language-independent classification model, ETIM facilitates the flow of consistent, quality product information regardless of language or technology platform. This proven approach has wide-ranging benefits for all users of information within the electrical ecosystem. The success of the model starts with having product experts from manufacturers like Prysmian Group—as well as other “downstream” specialists like distributors—participate on ETIM NA-led committees to help refine product categories and their associated products, features and values.

“Another benefit to manufacturers is that ETIM can help de-commoditize products, which is an issue for brands who are concerned with the state of their product data as distributed by current processes. Even those manufacturers, distributors and other industry professionals without global reach appreciate how ETIM helps streamline the communication of data and makes it easier to do business with their trading partners.”

Mary Shaw

Executive Director at ETIM NA

Product experts (PEs) from several ETIM NA member companies have been meeting virtually to advance the Power Distribution and Automation and Drives product categories for several months, and committee activity has just started around Wiring Devices/Lighting Controls and related product categories, with PE committees scheduled for these and other categories over the next several months.