Prysmian Group North America is partnering with the Savannah College of Art and Design (SCAD) to launch its fifth annual Studio Challenge, a design competition where students create artwork using scrap materials from Prysmian’s North American factories.
CEO Hakan Ozmen was inspired to connect Prysmian Group with art while serving as CEO of Prysmian Group Turkey more than a decade ago after he saw his daughter playing with bright-colored cables. “I asked a professor at Turkey’s most established art school, ‘If I give you scraps, can you give me something beautiful?’ And we came up with the idea for a design challenge.”
In 2008, Prysmian Group Turkey and Mimar Sinan Fine Arts University launched the first Cable in My Life Art Workshop, which challenged students to transform Prysmian materials into artwork. Based on the project’s success in Turkey, Ozmen proposed a similar collaboration to SCAD, and in 2014, the first SCAD Studio Challenge was held.
“The Prysmian challenge provided a valuable opportunity to collaborate with other creatives on developing an art piece from scratch. It simulated a real-life situation where you have to create with and for a specific company in mind,” said Abby Bible, a Fashion Marketing & Management student at SCAD.
Once the challenge is complete, SCAD faculty members select 20 submissions to move on to the final round of judging in April, where a panel of Prysmian Group and SCAD representatives determine the winners. Designs in 1st, 2nd and 3rd place will be awarded up to $1,500 and the remaining top 20 submissions will receive $300 each. In addition, $1,000 will be awarded to the winning sculpture in Prysmian’s special category at the annual SCAD Sands Arts Festival.
“Each year, I look forward to seeing the projects created by talented SCAD students,” said Ozmen. “We encourage our employees to think outside of the box and maximize the resources available to them, so the works created from these students will continue to serve as inspiration to Prysmian Group team members and visitors.”
The Savannah Business Journal picked up the SCAD announcement